about me
Hey There,
It’s a Pleasure to MeeT You!
I’m Eboni McDonald, a Financial Professional serving the GTA, with services coming soon to Alberta. I’m passionate about teaching Women & Families of Colour how money actually works—because, the truth is, most people don’t know, and that, unfortunately, is by design. Unlike traditional financial professionals who cater exclusively to the wealthy few, my mission is to make building wealth accessible to our community.
Bragging Zone
Here is how I’ve Been Helping Families:
200K
In Managed Assets
3.5M
In Issued Insurance Coverage
29
Product Providers
In addition to this,
I’m a public speaker, traveler, and lifestyle influencer dedicated to helping ambitious Women of Colour build wealth, live well, and pursue their biggest goals & dreams— all while enjoying affordable luxuries. With a unique blend of financial literacy and lifestyle savvy, I empower my community to achieve their goals without sacrificing the joys of life.
Whether it’s strategies for saving and investing, tools for launching your business, or hacks for luxury travel on a budget, my message is simple: “You Can Have It All”—with the right plan and mindset.
By sharing real stories, practical strategies, and community-driven experiences, I’m here to inspire you to create the life you deserve.
How I got here,
It was a Saturday morning—I was sitting on the staircase in my PJs and a bonnet when my aunt casually said, “You could do way better than just being a lawyer.” At first, I was confused. Becoming a lawyer had been my dream for as long as I could remember. In 2018, after earning my Honors Bachelor’s Degree in Law & Society (shoutout to YorkU Lions!), I even took the LSAT exam, fully committed to the legal path. But her words stuck with me, making me question if law was really the future I wanted—or if I was settling for a dream that no longer fit.
I realized I didn’t just want to be respected like a lawyer—I wanted influence, freedom, and the ability to create a life beyond limits; but most importantly, I wanted to help others achieve the same.
Around that time, I’d also started exploring the world. My first trip was to New York, then to Bahamas in the following year. From there, travel became a part of my identity; allowing me to taste a lifestyle I was unfamiliar with, but that I also know I’d deserved. But soon, reality hit hard—I didn’t make enough to sustain that lifestyle without sacrificing long-term goals like property ownership or parenthood.
That was my turning point. I didn’t want to choose between living the life I deserved and meeting my responsibilities— I wanted both. I wanted to control my life, my money, and my time while making a lasting impact on my community. So, I took a leap and decided to learn how money really works… and from that moment, everything changed.
where do You fit into all of this?
Either, you are looking to achieve your dream lifestyle like I was. You could be feeling weighed down by debt, unsure of how much to save to reach your goals. Or perhaps you understand some financial concepts but need an expert to simplify the details and give you the right tools, strategies, and solutions tailored to your goals.
or
You’ve already made progress toward some of your biggest goals—whether it’s paying down debt or growing your savings. But now, you’re ready to level up. You’re looking for a solution to help you reach those next big milestones faster, and you know it’s time to work with a professional who can help you optimize or even rebuild your financial plan for lasting success.